Loyalty without expensive discounts.

Thanx is the #1 guest engagement platform for differentiated, on-brand loyalty focused on access, exclusivity, and personalization.

See how Thanx works

It all starts with infinitely customizable apps

Get that “wow” factor

3 mobile apps showing off customization from Thanx

A modern loyalty program requires a modern approach

Activate your new customers

Evaluate your customer funnel to understand conversion, then create automated campaigns in one click to improve critical metrics like 3rd purchase conversion.

Lifecycle Marketing

A/B test one-time and automated campaigns

Improve your campaign ROI with A/B/C/D testing of ongoing and automated campaigns. Measure engagement, revenue, sign-ups, and redemptions across variants.

A/B Testing

Update your loyalty program and app, anytime

Change your loyalty program structure, branding, or branded app content anytime. Constantly evolve your program and content with our self-service loyalty designer and CMS.

Loyalty Designer
Content Management System

Offer dynamic rewards and perks

Create and edit rewards, assign and adjust values, and set expiration dates, anytime, in real-time.

Rewards Marketplace

Maximize first-party digital ordering conversion

Best-in-class web and app user experiences with Automated Cart Abandonment marketing campaigns.

Cart Abandonment Automations

Loyalty is nothing new.
Our approach is.

Offer non-discount rewards

Why discount if you don’t have to? Thanx offers a variety of non-discount reward templates, and advanced reporting, so you can understand which rewards work, and which don’t.

Take advantage of industry-leading enrollment

100% of online customers become loyalty members and no mobile app is required to participate in loyalty. Thanx customers enjoy 15x more signups than leading competitors.

Track 57% more purchases

Purchases in Thanx are captured effortlessly whenever members make online purchases or swipe their credit card. That means 57% better data capture and improved marketing ROI.

Increase spend and frequency

Understand your customer lifecycle at a glance, then automate your marketing for better conversion to drive 15% higher frequency of guests than competing platforms.

Restaurant brands on Thanx see measurable results.

>30%
program participation within 6 months of launch
15%
more loyalty visits than competing platforms
3x
better conversion to 2nd purchase than competing platforms
4.9
average app store rating

Powering the growth of leading restaurants

Headshot of Rob Ertmann for Thanx.com
The biggest highlight of adding Thanx has been the impact on sales. Implementing Thanx not only grew our customer database, it boosted traffic. Amidst a backdrop of rapid unit expansion and industry declines in traffic in 2023, we actually reversed our trend to a positive trajectory.

Rob Ertmann, CEO, Mo’Bettahs

View case study
Headshot of Cassie Cooper for Thanx.com
We found a partner in Thanx because they were equally as passionate about building a program that improved our bottom line without relying on traditional discounts, and instead moving towards offering exclusivity and access to our guests.

Cassie Cooper, Director of Marketing, Velvet Taco

View case study
Headshot of Jennifer Faren for Thanx.com
With Thanx, we can understand our current customers as individuals, test our assumptions about how to better serve them, and then quickly automate what works without a major effort that takes us away from other initiatives.

Jennifer Faren, VP of Marketing, Hopdoddy Burger Bar

Headshot of Angela Zoiss for Thanx.com
I consider Thanx a best-in-class partner because they have a clear growth path, and are focused on the needs of their clients.

Angela Zoiss, Chief Marketing Officer, Bottleneck Management

After the roll-out of Thanx CRM-integrated ordering, Little Big Burger saw a 12.1% increase in SSS in the 20 weeks following launch and a 7.5x increase in loyalty sign-ups. Similarly, Burgers Grilled Right saw a 9.0% SSS increase and a 5X increase in sign-ups.

Fred Glick, President, Amergent Hospitality Group, Inc.

View case study
IN THE NEWS

All Press

Why Discounts Don't Cut It Anymore for Restaurant Brands
The 21 Digital Disruptors Shaping Restaurants in 2022
Kneaders' loyalty relaunch increases membership by 50%

Ready to move away from traditional loyalty?

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